Taking it to Heart

For the past roughly nine months, I’ve been the community manager for the American Heart Association on Facebook and Twitter (I hope you’re a fan/follower!). It’s been among the most gratifying experiences of my career, mostly because I’ve gotten to be the voice of the AHA. I’ve been able to be a cheerleader, a source of knowledge, a supporter, an advocate, an engager … for a cause I care very deeply about.

My ad agency developed the digital strategy, and our main goal was to educate and inform our fans about healthy eating, nutrition, diet and exercise so they could lead (or maintain) a heart-health lifestyle and, in essence, take preventative measures about the #1 killer of women, in particular: heart disease.

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