In public relations (PR)– the field in which I work — a boilerplate is the standard paragraph of text found at the bottom of every news release that offers up key information about your company. You might consider it a long-winded version of an “elevator speech.”
While I have no trouble telling people about my job in ten words — “I’m the public relations manager at a top digital agency” — I found myself in a pickle this weekend at a PR conference with respect to my blog.
You see, when I began blogging, in spite of laying it all out there for anyone who could Google “disordered eater” (I ranked #1 and #2 for forever; my old blog domain is now #3) I was deeply ashamed of the topic. Continue reading “What’s My Boilerplate? My Elevator Speech?”