If you haven’t already seen this recent Always spot that has gone viral, please take a look. Another summary here.

It’s epic. Truly, truly epic. Personally, I think this does far more for women than Dove’s Campaign for Real Beauty. This has nothing to do with physical beauty and everything to do with how we perceive ourselves early on … and how society basically screws us up  by the time we hit puberty.

I want my daughter to see this. I want her friends to see it. To know it. To love it. To believe it. (When she’s older than 3, of course!).

Well done, Always. Well done.