I’m an eternal optimist. A glass half-full kinda gal. I believe though there is so much evil, ugly, icky in the world today – there’s also a lot of good. Sometimes we just have to be on the lookout for it.
To that end, the Olympics are coming — the one time the whole world really seems to unite behind a cause, where we get that warm, fuzzy feeling of being one human race — of being connected.
The Olympics now have an even deeper meaning; one of our clients at VML is the International Olympic Committee. In honor of the Olympics’ birthday today, we have set up a site where you can create your own peace dove — with a message of hope to share out via your social channels.
Fun fact — these inspirational doves were created by the passionate digital artists who created the animals in the Life of PI film!
You can create your own peace dove here, and spread the word. Let’s fill our feeds with birds of love and peace.
And for those of you interested in our IOC work … check out this article from Adweek.